Explore the symphony of marketing live music events with Sihle Mkosi from Moss Media. Uncover a blend of creativity and strategy that fills venues and creates unforgettable experiences. From the lead vocals of social media to the harmonies of local business partnerships, learn how each marketing element plays a crucial role. This guide offers insights into crafting a buzz and achieving sold-out success for your next event. Dive into "Go Wide: The Marketing Mix For Live Events" for a comprehensive look at effective event marketing strategies.