
Navigating Digital
Your guide to branding, social media strategies, and marketing trends to keep you ahead and visible online.
Go Wide: The Marketing Mix For Live Events
Explore the symphony of marketing live music events with Sihle Mkosi from Moss Media. Uncover a blend of creativity and strategy that fills venues and creates unforgettable experiences. From the lead vocals of social media to the harmonies of local business partnerships, learn how each marketing element plays a crucial role. This guide offers insights into crafting a buzz and achieving sold-out success for your next event. Dive into "Go Wide: The Marketing Mix For Live Events" for a comprehensive look at effective event marketing strategies.
Storytelling in Marketing: A Guide for Business Owners
In the digital realm, standing out is a challenge every business faces. Sihle Mkosi, inspired by Hubspot Academy's Content Marketing course, delves into the transformative power of storytelling in marketing. Discover the essence of crafting a compelling narrative, the significance of Simon Sinek's Golden Circle, and how Moss Media champions conscious creation. Dive into this guide to make your brand's story truly unforgettable.
Improve the Visibility of Your Business with Google
Learning powerful marketing lessons can happen in the most unexpected places. My weekend job at Bazaruto Seafoods taught me how a simple act of uploading a photo could reach thousands of people. This experience opened my eyes to the importance of having a business presence on Google and Google Maps. By contributing photos and information, I've helped countless potential customers connect with businesses. It's a no-brainer for businesses with physical locations, enhancing visibility and controlling the brand narrative. At Moss Media, we're here to help you navigate this digital landscape, making the most of these free and impactful marketing opportunities.
Cultivating and Monetising Your Personal Brand on Social Media
In the professional world, your personal brand is a powerful tool that opens up a world of opportunities. Much like tending to a garden, growing your personal brand requires time, patience, and the right tools - one of which is social media.
Authenticity, consistency, and personality are key to effectively using social media for your personal brand. A strong personal brand can lead to job offers, brand deals, and even publishing agreements.
At Moss Media, we understand the importance of a well-tended digital garden and are here to help you cultivate and monetise your personal brand, both online and offline.